Lead with Your Why

Why are some people so successful and others who appear to have it all in their favor, fail? The famous author, Simon Sinek, addresses this exact question in his book ‘Start with Why”. So often, we believe that a business or financial goal is going to complete and fulfill us, and we use this as the motive for what we do. However, in stark contrast to this way of thinking, Sinek came to see a pattern in the most successful people, and it boiled down to a genuine, burning passion and belief in what they were doing. In other words, the most successful people seem to “Start with the Why,” what inspires them most, and build from there. Sinek’s message is focused around finding answers to meaningful “Why” questions such as:
  • “Why do you get out of bed in the morning — what motivates you?”
  • “Why should anyone care about what you’re doing, what you’re offering?”
  • “What is the burning desire behind what you do?”
  • “What kind of work would you do even if you weren’t paid to do it?”
Sinek found that the most successful people and inspiring organizations operate from the inside out.  In the end, according to Sinek, people don’t buy what you do — they buy why you do it, and what you do only “proves” what you believe. YOUR CHALLENGE THIS WEEK:  Define your “Why”, then begin to use it as part of the conversations you have with clients and those in your inner circle.  

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