We are creatures of habit. We get to the office on autopilot, unable to recall the details of the trip. We rattle off a complicated drink order at the local coffee house, without batting an eye. We go through the motions as we walk across the threshold of our office, and start our work day. Routines offer us consistency and ritual that can serve us well when our minds are occupied with pressing issues, new ideas or getting something accomplished. The flip side to routine is that we can overlook seeing what is right in front of us. From time to time it is appropriate to step out of your routine and take a second look. One way to break out of your routine and re-energize is to review your contacts – your collection of business cards, your rolodex, your outlook address book, whatever form you have accumulated the tens, hundreds, thousands of people you have encountered over the years. There are hidden gems tucked away in the stack of rubber banded business cards – there are those that at the time didn’t get a second glance, but now strike a chord, merit a second visit, a reconnection. The needs you have in your business today have evolved and by revisiting your contacts you are opening up to the possibility that you have already met your next client, your next strategic partner and it was just a matter of timing. YOUR CHALLENGE THIS WEEK: Review some of your old contacts and make a short list of those that you want to reconnect with and start reaching out to them. If you would like further information or you have any questions about this blog, you can email me at firstname.lastname@example.org or call 847-739-3079. Please visit www.workingonthebusiness.com to register for an upcoming workshop and let’s work together to help your business grow.
What is it about Americans, The Olympics and the Medal Count? The world is currently focusing its attention on Russia where we will watch as the winter Olympics unfold. We will watch athletes compete at the highest level for Gold, Silver and Bronze medals. Every time a match is won, a race is finished, an event is completed – the announcer will provide a tally of medals by country. The tally, or keeping score, is not just for the Olympics. In our businesses, we need to look for ways to track and measure and look to the numbers to provide us valuable insight into our progress. Forward thinking business owners are skilled at measuring the key indicators in their business. They understand the power of keeping score. We Americans will watch closely as we battle with Norway, Canada and Germany for the top spot in the medal count. Our pride is at stake. In each of our businesses, we should also be measuring daily and focus on leading indicators – those numbers that allow us to look forward and ultimately drive customers, revenues and profits. There are five key numbers that every business needs to measure: number of leads, conversion rate, number of transactions, transaction value and margin. Whether it is a medal count or key performance indicators in our business, they tell a story and allow us to track progress and ultimately measure our progress forward. YOUR CHALLENGE THIS WEEK: Look at the numbers you are tracking in your business and how you are using them to propel your business forward. If you would like further information or have any questions about this blog, you can email me at email@example.com or call 847-739-3079. Please visit www.workingonthebusiness.com to register for an upcoming workshop and let’s work together to help your business grow.