Extending Your Reach

Many businesses have jumped on the bandwagon of collecting client information. If you would like to use this information to drive client behavior, you must first define your specific goal.
  • Do you want them to visit or purchase more frequently?
  • Are you looking for them to refer your business?
  • Or do you want them to sample or purchase another product or service?
Once you have defined your specific goal, only then can you build a campaign calendar that identifies what works for your business. YOUR CHALLENGE:  Review your goals for connecting with your clients.  Then look for opportunities to connect with them that are mutually beneficial.   If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079. Please visit www.workingonthebusiness.com to register for our complimentary workshop, 6 Steps to a Great Business, and let’s work together to help your business grow.  

Referrals Rock

If you ask a room full of business owners if they’re a referral based business the majority will declare a resounding YES! The truth is that very few have a defined Referral Program that’s run and managed with predictable results.  If referrals are a key element of your marketing plan, then start by answering:
  • What are the triggers to ask your clients for referrals?
  • What is the defined script used to get solid referrals?
  • And how are you incenting and thanking your referral sources.
YOUR CHALLENGE:  Take a second look at your current and potential referral sources, then begin to help each one of them learn more about how to best recommend you. If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079. Please visit www.workingonthebusiness.com to register for our complimentary workshop, 6 Steps to a Great Business, and let’s work together to help your business grow.