Coming up with a new venture can be difficult. There are several methods to help an entrepreneur generate ideas. Here are a few that may be helpful: Focus Groups – In this group, a moderator usually leads a group of people through a discussion. They don’t just ask questions. The group provides open-ended comments regarding a new product or service that can result in market success. The group can also be a great resource for screening ideas and concepts. Brainstorming – This is a group method, where people often get stimulated by meeting with others and participating in organized group discussions/exercises. These groups don’t offer criticism, instead they give a high quantity of ideas. Brainstorming often results in success when the focus is on a specific product or area. Problem Solving/Analysis – Individuals obtain new ideas and solutions when they focus on specific problems. They are provided with a list of problems and asked to discuss them (in a group), which often results in an entirely new product idea.
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