Creating Value for Customers

Customers want value.  That doesn’t always mean great products and excellent service.  It also means the end result.  What exact value does your product or service bring to your customers? There are things you can do, as a business owner, to bring value to your customers.  Here are some techniques that can make the difference between a satisfied customer and an unpleasant experience.
  1.  Go the extra mile.  Customers will pay more if they get more.  This is often in the way of your team doing more for them.  An example would be free delivery.
  2. Look at your products/services through their eyes.  Be on the other side of the counter.  Actually use the products and see how they work, or may need to be improved.
  3. Provide ongoing support.  Find a way to answer their questions after they make the purchase.  Don’t end the relationship once they leave your store.
  4. Ask for their advice.  Improve on your existing products/services by asking your customers how.  Their input can make a huge difference.  And they’ll appreciate that you asked.
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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Signs of Disengaged Employees

If you have disengaged employees, your business will suffer.  Productivity slows, communication does not flow, and projects come to a halt.  Employees may become disengaged for many reasons, some personal, some professional. That’s why it’s necessary to know the signs of a disengaged employee.
  1. Communication Issues.  If you have employees who don’t participate in meetings, or have decreased productivity due to poor communication with team members, they could be disengaged.
  2. Missing or Silent.  If you have employees who never answer their phone calls or emails, who miss meetings, or are absent from work a lot, they could be disengaged.
  3. Bad work quality.  If you have employees who have a decline in work quality, show up late to team meetings, or are missing deadlines, they may be disengaged.
  4. Burnout.  If you have employees who are tired and inefficient, they may be suffering from work overload (or burnout), causing them to be disengaged.
  5. Impolite and rude.  If you have employees who don’t go that extra mile, who lash out at coworkers or customers, or speak rude to others, they may be disengaged.
It’s important to have consistent communication with your employees, touching base often to make sure they are happy.  Making sure they’re expectations and needs are being met is extremely important for their health, and the health of your business. rsz_2018-headshotActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Marketing Mistakes

If you’re a professional who relies on marketing for business growth, then you’ll want to continue reading.  Below is a list of some marketing mistakes that occur often within businesses.  It’s important to learn from these errors and stop them from happening. Don’t be guilty of the following: – Forgetting about cell phones.  Don’t forget about mobile users.  If you have a website, it should be optimized for mobile devices.  If it’s not, you’re essentially turning away customers. Everybody has a cell phone these days.  Make sure you take advantage of that! – Not marketing using videos.  Engaging customers and capturing their attention is what video content marketing is perfect for.  Advertise your business through videos.  Your competition is probably doing it.  Don’t get left out. Create a business YouTube channel and start recording! – Spamming.  Are you sending out emails to those who haven’t given you permission?  Are your emails helpful, educational, and/ore relevant?  Consider segmenting your lists so each subscriber gets exactly what they want in their Inbox. – Not having a call to action.  Do you have a goal for your readers?  Do you expect your customers to do something specific when they land on your website, or get an email from you? If you don’t have a clear call-to-action, potential buyers will get distracted or feel misled.  And you’ll miss the sale.  Always clarify what you want them to do! rsz_2018-headshotActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.