RECENT ARTICLES
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To Go May Be Here to Stay
- As businesses across the country have reopened and welcomed on-premise customers, many continue to offer curbside or delivery service – even businesses that previously didn’t offer delivery. Contactless service evolved as a survival mode for many business owners, but for some businesses curbside pick-up and delivery may become a permanent addition to business operations and […] Read More
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Sales with Compassion
- “The two main pillars of great salesmanship are being competitive and compassionate.” – Steli Efti Salespeople face more uncertainty now than ever before. With this new environment, being compassionate is critical. If you’re a closer, you may have to dial it back. That means focus more on the relationship, and bring an empathetic mindset to […] Read More
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Leverage the Ladder of Customer Loyalty to Grow Your Business
- Last week I shared with you ideas for keeping your customers happy and driving repeat business. Today, I want to look at customer relationships from a different perspective to help you grow your business. The Ladder of Customer Loyalty classifies your customers in terms of their relationship to your business and helps you allocate resources […] Read More
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Customer Service for Repeat Business
- “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” — Kevin Stirtz Repeat business is the key to profitability. Now more than ever, you need to go above and beyond to keep customers happy. As a first step, refresh […] Read More
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Power Up Your Team
- “Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can’t miss.” — Lee Iacocca Your people are your greatest asset, or your biggest pain in the neck. It can be either way, but the good news it’s up to you. […] Read More
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Tips for Successful Virtual Networking
- Networking is just as important as it has always been for small business owners, but like many things today, we are learning new ways to do it and do it well. With many networking events going virtual, everything from how you exchange contact information to topics for conversation has changed in our social distancing circumstances. […] Read More
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Re-invent, Re-think, Re-open: Nine To-Dos for a Great Start – Part 3
- Schedule a day to celebrate your re-opening and make sure everyone is invited to join you. Keep the cameras rolling so you can capture the excitement and share photos and videos on your social media accounts, newsletter and website. Making this a big event sets the tone for bigger things to come #8 Re-Do Your […] Read More
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Re-invent, Re-think, Re-open: Nine To-Dos for a Great Start – Part 2
- Now you’re ready to start spreading the news — you’re open for business! One and done isn’t enough: you’ll need to deliver multiple messages and in different ways. People have been away for three months or longer, so it will take time to re-introduce your business to them. Keep your messages relevant, fresh, and […] Read More
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Re-invent, Re-think, Re-open: Nine To-Dos for a Great Start – Part 1
- Yes, we’re re-opening, but no, it’s not quite business as usual. Re-opening takes more than just unlocking your doors and letting in your customers: you’re rebuilding your business. Adjusting to the new normal will be demanding on many levels, but I’m here to help with nine to-dos to guide and inspire you through the […] Read More
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Weekly Online Discussions for Small Business Owners
- You don’t have to weather this storm alone. Other business owners are facing the same issues you are. Please join me for free online discussions to get valuable information and ideas to help you succeed. I’m offering three different online weekly events to help business owners move forward during the pandemic. Each day is […] Read More
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