RECENT ARTICLES
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Do You Have a Job or a Business?
- Planning. Training and development. Sales. Office support. Marketing. Customer service and support. Bookkeeping. Small business owners, especially when they are just starting out, try to do all the jobs themselves. It’s not easy to let go, delegate and trust someone else to do what we ourselves know how to do so well, and we hesitate […] Read More
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Marketing Your Small Business on a Budget
- “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley, marketing consultant Is a limited budget preventing you from marketing your business? It doesn’t have to! Investing your time, rather than dollars, in social media allows […] Read More
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How to Help Your Employees Love Change
- “Few things are more important during a change event than communication from leaders who can paint a clear and confidence-inspiring vision of the future.”– Sarah Jensen Clayton, communications consultant Implementing changes – big or small – in an organization can be tough, and if your employees aren’t on board, the process will be even more […] Read More
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Finding the Best Talent
- “Acquiring the right talent is the most important key to growth. Hiring was – and still is – the most important thing we do.” – Marc Benioff, Founder, Chairman and co-CEO of Salesforce Today’s job market is competitive. Many businesses are experiencing challenges in finding good candidates to fill open positions. Two factors affecting the job […] Read More
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Top Reasons to Consider Blogging for Your Business
- “The daily blog … it’s one of the top 5 career decisions I’ve ever made.” – Tim Ferris, blogger, author When it comes to deciding how to allocate your marketing budget, you have a lot of options to consider. Blogging has been around for a long time but it’s still an effective and economical tool. […] Read More
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6 Keys to Building a Foundation for Effective Teamwork
- “Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare.” – Patrick Lencioni As a business owner, one of the best investments of your time is building a foundation for teamwork. A strong team allows you to focus on growth and […] Read More
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7 Productivity Hacks That Can Change Everything
- “If you want an easy job to seem mighty hard, just keep putting if off.” – Richard Miller If you’ve been overworking and still feel like you aren’t getting where you want to be, it’s time to rethink how you are working. Putting in extra hours and burning the midnight oil isn’t efficient or sustainable. In […] Read More
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The Value of Gifting
- “Your brand is a story unfolding across all touchpoints.” – Jonah Sachs, viral marketing pioneer Over the past year, sales of branded promotional items fell by over 40 percent. There were no events where we could hand out totes or caps or pens, and many business cut back on unnecessary expenses like employee swag. […] Read More
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Doing Well by Doing Good
- “We make a living by what we get, but we make a life by what we give.” – Winston Churchill For small companies as well as global enterprises, philanthropy is good for business. But as a small business owner, you have an advantage over big companies because you can create bigger and more targeted impact […] Read More
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Think Like an Entrepreneur
- “If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution for a problem in your own life.” – Brian Chesky, Co-founder of Airbnb Simply stated, an entrepreneur is someone who is always looking for better ways to do […] Read More
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