Creating Value for Customers

Customers want value.  That doesn’t always mean great products and excellent service.  It also means the end result.  What exact value does your product or service bring to your customers? There are things you can do, as a business owner, to bring value to your customers.  Here are some techniques that can make the difference between a satisfied customer and an unpleasant experience.
  1.  Go the extra mile.  Customers will pay more if they get more.  This is often in the way of your team doing more for them.  An example would be free delivery.
  2. Look at your products/services through their eyes.  Be on the other side of the counter.  Actually use the products and see how they work, or may need to be improved.
  3. Provide ongoing support.  Find a way to answer their questions after they make the purchase.  Don’t end the relationship once they leave your store.
  4. Ask for their advice.  Improve on your existing products/services by asking your customers how.  Their input can make a huge difference.  And they’ll appreciate that you asked.
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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Summer Marketing Ideas

It’s now Spring, but Summer is right around the corner.  It’s time to start thinking of marketing strategies to boost your business.  You’ll want to keep your customers engaged during the Summer months. Here are a few strategies to consider: Remember Holidays:  4th of July, Labor Day, and even Back to School are all great promotional occasions for businesses.  A themed email campaign is a great way to promote special sales or events you’re having. Think Local:  Sidewalk sales, street fairs, block parties, and festivals are all great Summer events for businesses to sell their products.  Social channels are often used for these kind of events, which gets businesses more followers as well. Host Your Own Event:  Consider hosting an event for your regular customers. Maybe create a Summer themed party.  And since school is out for the kids, think about doing something especially for families. Summer Giveaway:  People love free products.  So why not design a Summer themed giveaway package, complete with sunscreen, amusement park tickets, and a gift-card to your business!  This is a great way to get new customers!! Irsz_2018-headshotActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Customer Service Excellence

When you think about customer service, do you usually remember the good experiences, or the bad experiences?  How often do you have really memorable customer service?  Unhappy customers tell their friends about their experiences more than happy customers do.  That’s a lot of lost potential customers!  Your goal should be delivering not just a good or great customer experience to your audience, but an excellent one! Here are a few things you can do to make every customer interaction excellent:
  1. Give your customers as few steps as possible to get the job done.  Don’t make them go through a ton of steps to get something accomplished.  Reduce their effort as much as possible, or do it for them.  Help them solve their problems.  Don’t make them chase their solutions.
  2. Spend time getting to know your customers.  This not only involves them, but it helps you to improve your products or services based on their likes, dislikes, goals, etc.  Creating a personal experience gives your business opportunities to grow.  It also makes your customers feel valued.
  3. Turn a bad customer service experience into a great customer service recovery.  Listen, ask questions, clarify what went wrong, and then start the process of gaining their trust back.  Don’t just walk away from an unsolved problem.
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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Tips to Customer Loyalty

It’s important to keep your product/service at the top of your customers’ minds.  This means you need to have frequent interaction with them, giving them unexpected positive experiences, adding value that sets you apart from your competitors. Here are some ideas that will gain customer loyalty, and give them a reason to keep coming back: 1 – Thank You Notes:  Hand-write personal notes, thanking them for their business or saying you appreciate them.  Your customers will rave about you. 2 – Following Up:  Always follow-up with a note, phone call, personal visit, or an email.  Don’t assume your customers are always happy with your service/product. 3 – Product Purchase Anniversary:  Take a moment to send a card to update them on your business, to check that everything is going well, or to remind them their warranty is about to expire. 4 – Company Birthday Celebration:  Thank your customers for helping your business grow.  Send them a personalized note attached to an advertisement telling them about your birthday sales. These small gestures will make your customers feel valued, special, and important.  They may be small acts, but they can yield big results. rsz_2018-headshotActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

The Value of Happy Customers

The fact is, happy customers are repeat customers.  But, even the best customer service can slip up at some point.  If you get angry customers, it’s important to come up with a solution to make them happy again!  It’s not right to treat these customers as a distraction, or to apologize but take no meaningful steps to make things right.  What’s important is to re-evaluate how you treat your customers and use the following tips to turn unpleasant moments into memorable ones: 1 – Always listen to your customers.  Read their body language.  Listen to their tone of voice and study their facial expressions.  Talk without interrupting.  If you know how to read and respond to the many different kinds of customers you have, you’ll find it easier to make them happy. 2 – Show your customers you understand.  If a customer complains, they usually just want somebody to understand their perspective and who cares about how they feel.  Providing an emotional connection with them will go a long way in making them happy. 3 – Make things right.  Don’t start blaming others or get upset at yourself.  Simply apologize and accept responsibility.  Find a way to make things right with that unhappy customer.  You want to leave a positive impression, not a negative one. Remember that the cost of losing a customer’s business is likely going to be worse than the cost of making them happy.  Look at it as an investment, not an expense. PJ's New Pic (smaller)ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

When You Finally Experience Rapid Business Growth

It’s so exciting when you finally see all your hard work pay off. When you experience rapid business growth, you may breathe a sigh of relief, knowing your successfully conquered getting your business off the ground. Just remember, don’t lose sight of what has made your business successful up to this point.  Keep the following 5 tips in mind when your journey of rapid business growth has begun:
  1. Have a clear vision to where your company is going.  Goals often get lost in the clutter when things get crazy during this busy time.
  2. Be prepared for big changes.  There will be new tasks and new systems to tackle. Make sure you have a good CRM platform to keep track of customer relationships.
  3. You’ll need to master effective project management.  Any problems with collaboration can result in huge losses.  Invest in a good system to keep things running smoothly at all times.
  4. Don’t lose sight of your product or service.  Remember the factors that make your brand successful. Keep your customers happy!
  5. While this time in your career is exciting, you’ll be changing personally and professionally.  Plan your strategy and be prepared to take risks.
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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Quick Customer Service Tips

Want to learn how to beat your competition and grow your bottom line? Through delivering a world class customer experience.  Here are some quick customer service tips that every business owner should carve out time to work on:
  1. Respond to your customers.  Don’t just listen, but respond to what they have to say, every time.
  2. Listen to Social Media. The feedback is crucial, so listen and take the time to respond authentically.
  3. Let multiple employees be part of a conversation.  Allow more than one person to work on a customer’s issue, to show the customer they are really important.
  4. Promote teamwork within the company.  This is extremely important when things go wrong, so work together to make things happen.
  5. Give employees freedom.  Giving your staff freedom to provide great customer service is very gratifying for them, and they’ll actually do it too.
  6. Embrace negative feedback.  Turn the negatives into a positive whenever you can.
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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Customer Appreciation

Everyone likes to feel appreciated, including your customers. There are ways to prove your appreciation and to make them feel good about your business.  Here are some tips on how to make your customers feel valued.
  • Anyone within your company who regularly interacts with certain customers, they should remember them by their name. If it’s over the phone or in person, the small gesture of speaking to a customer and using their name every time will tell them that you value them.
  • Invite your regular customers to special events.  Show them that you appreciate their business.  Invite them to an after-hours sale or give them a special discount on items they regularly purchase.
  • Support your customers by telling others about their business (if they have one). Refer your customers to them.  They may reciprocate and refer some of their customers to you.
  • Always keep and deliver on your promises to your customers.  Say what you mean and mean what you say.  Don’t back out at the last minute or forget that you made a promise in the first place.  You want them to feel valued and special. Make that extra effort to go that extra mile.
  • Ask your customers for their feedback.  Ask them for suggestions and ideas.  They love your business and probably want to help you continue to succeed.  And, asking them for help makes them feel valued and special.  Everyone likes that.
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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Key Principles of a Successful Business

What is your vision?  Yes, we all want to make a profit, but if you don’t know the purpose of your business, you can’t succeed.  Isn’t your clear purpose centered around what you are contributing to others?  You are offering something…that is your purpose. Do you want satisfied customers?  Yes, we all want that.  They not only become repeat business, but they recommend your business to others.  And we all want referral business. Is your product or service valuable?  If you plan to have satisfied customers, you have to provide a higher value from your products/services than your competitors do. Adding value to your business will help it grow. Are you planning to build a great business?  Yes you are.  But you have to understand that it takes time.  Continuously focus on improvement.  The commitment to make changes results in a vast improvement in the quality of your business. Want a financially successful business?  Why of course you do!  Make sure your overheads are not higher than your sales.  Money management is a huge part of successfully improving profits. Follow these key principles to build a successful business! PJ's New Pic (smaller) ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Small Talk: Event Tips

Whether we are selling to a customer, networking with colleagues, or meeting with a new prospect, you will be engaged in small talk, building a rapport with casual conversation. Want to master some of these “small talk” skills?  Of course you do.  Here are some tips to guide you through this informal conversation. 1 – Most people can talk very easier about a subject they know more about than a subject they know little about.  But if you ask open-ended questions, the person you’re speaking to may open up and join in the conversation. 2 – Want to prove to the other person that you’re really listening to them?  Remember details of your conversation to bring up later.  Actively listen so they know you are engaged.  You will build stronger connections if you pay attention. 3 – Leave your phone in your pocket or in your car.  Don’t pull it out during conversation.  It’s a huge turn off to others and will send a clear message that you’re not interested. 4 – Go into events and social gatherings with some enthusiasm. Having the right attitude shows you are passionate about what you do.  View these “small talk” occasions as opportunities. You really just never know who you might meet along the way.   And make sure you always have a planned exit.  Here’s a great potential exit line: “This has been great.  So glad we got the chance to meet.  I would love to stay in touch. Do you have a card?” Most of all…have fun, learn something, meet new people. Feel purposeful.   PJ's New Pic (smaller) ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.