Summer Marketing Ideas

It’s now Spring, but Summer is right around the corner.  It’s time to start thinking of marketing strategies to boost your business.  You’ll want to keep your customers engaged during the Summer months. Here are a few strategies to consider: Remember Holidays:  4th of July, Labor Day, and even Back to School are all great promotional occasions for businesses.  A themed email campaign is a great way to promote special sales or events you’re having. Think Local:  Sidewalk sales, street fairs, block parties, and festivals are all great Summer events for businesses to sell their products.  Social channels are often used for these kind of events, which gets businesses more followers as well. Host Your Own Event:  Consider hosting an event for your regular customers. Maybe create a Summer themed party.  And since school is out for the kids, think about doing something especially for families. Summer Giveaway:  People love free products.  So why not design a Summer themed giveaway package, complete with sunscreen, amusement park tickets, and a gift-card to your business!  This is a great way to get new customers!! Irsz_2018-headshotActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Strategies for Successful Lead Generation

All businesses should be using lead generation strategies to better meet the needs of their target audience.  To do this, you first have to create captivating content and then use that content to convert visitors to leads. When visitors come to your website, you need to capture their email address.  But just asking for an email address is kind of like saying “We are going to spam you.” Instead, you want to give them something of value in return for their email address.  Some examples are:
  • A free trial
  • A free webinar
  • A free ebook
  • A free whitepaper
  • A free set of tips
Here are some other lead generation ideas that can help prospects instead of pushing them to buy from your company:
  • Create help videos to solve common problems
  • Provide quizzes as a creative way to learn more about them
  • Create a worksheet that simplifies a process
  • Provide a list of useful tools or helpful resources
  • Compile examples or case studies for them to learn from
  • Host a contest or a giveaway
  • Create an email course the includes in-depth topics
  • Provide a checklist for them to download
The main goal is to “exchange” something of value with your audience for their email address, so you can continue to provide support again and again, in hopes of them remembering your brand and eventually turning to you to solve their problems! PJ's New Pic (smaller) ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Marketing & Sales Teams Should Work Together

Marketing teams answer questions and guide the customers through every point in the purchase process.  They alleviate customer concerns and fulfill customer needs.  But sales teams typically outnumber marketing team by a wide margin, and are usually considered an “expense” when sales teams are considered “revenue.” For a business to be successful, it’s important to have these two teams work together, even though they are two very different pieces of the puzzle. Here are a few things to consider… Establish a clear vision for your marketing team.  Make sure there is clarity and understanding when it comes to their responsibilities..  Leverage marketers to achieve increased sales by presenting the marketing team as thought leaders and problem solvers. Sales teams can produce better revenue growth when they engage with their marketing teams. It’s not uncommon for the marketing team to have very little knowledge of the sales process, and for the sales team to have very little knowledge of the effort it takes the marketing team to generate leads for them.  So, by having the two teams work together, they can learn how to attract the right clients, address problems on both sides, and maintain a competitive edge in the market. PJ's New Pic (smaller) ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Improving Cashflow

Cashflow improvement has been made a mystery over time, and has become elusive for many business owners. However, there are just 6 Keys to improving your cashflow in any business. This means you only need to focus on 6 areas of your business to make a massive improvement. So what are these 6 keys to success: improving cash flow? Area 1 – Revenue Improvement: The first step in improving cash flow is revenue improvement via a price increase or an average value of sale increase. Area 2 – Cost of Goods Improvement: A reduction in the Cost of Goods will help to improve the cash flow situation. Area 3 – Accounts Receivable Improvement: Accounts receivable, debtors e.g. money your customers owe you. Area 4 – Inventory Reduction: As with Area 3, it’s a matter of reducing the average number of days your inventory is sitting around. Sell off old stock, buy faster moving stock, get stock on consignment etc. Area 5 – Accounts Payable Increase: Area 5 is different from the rest as we actually want to increase this number. Area 6 – Overhead Reduction: Finally, let’s talk about our last key factor in improving cash flow. Reduction of Overheads / Expenses without reduction of required capabilities. To learn more about these 6 keys to success, contact me for a free coaching session by clicking HERE.
PJ's New Pic (smaller) ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

How to provide the best customer service

-Ideally, you need to have a life that's congruent and harmonized. (2)There is a false belief out there that being available to your customers 24/7 is the best service you can provide.  For some reason, professionals believe they should be available to their customers at all times, take their calls immediately, always see them when they appear, and be there at the drop of a hat.  This is actually a recipe for disaster.  Here is why… It’s dysfunctional to make yourself available anytime, day or night.  Actually, it’s impossible. Ideally, you need to have a life that’s congruent and harmonized.  You need to get a good night’s sleep.  You need to exercise, relax, and eat healthy.  You need clarity around your values and your daily activities need to be aligned with those values. I bet you’re wondering this:  “My customers expect me to be available when they need me. People don’t like to be put off.”  You believe that if your customers want it, they want it NOW.  You believe that by being available to them 24/7, you stay ahead of your competition in a competitive market. I ask you this:  Are you Superman?  Are you a machine?  Even machines need downtime for maintenance.  And cell phones need to be charged.  Well rested, fit, and happy people provide the best customer service. Now you’re probably thinking:  “How can I change?  What about my spouse, my children, my friends…they all expect me to be there for them when they need me.”  This is a great response.  Here’s the thing…you have taught them all to expect you to be there 24/7.  It is now time to re-educate everyone!!  But you must start with YOU! Step 1:  Define your values and what is most important to you. Step 2:  Create a few simple rules and habits that will support those values. Step 3:  Schedule some great conversations with your family, friends, and customers. The purpose of the conversations is to create agreements on how you can best serve and relate to them, without make them upset or hurting their feelings.  And you must include a clean understanding of your limitations and availability.  The result will bring better customer service, and a better YOU! PJ's New Pic (smaller)  ActionCoach-logo
YOUR CHALLENGE:  Set a goal (timeline) for yourself when it comes to re-defining your values. Consider the conversations you need to have with others to get to the result! Is your goal reasonable?   Can you create a better YOU? If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.bestchicagobusinesscoach.com. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.workingonthebusiness.com. Let’s work together to help your business grow. 

Selling as a Process

Do you have a defined sales process? By working with a client on their sales process we were able to double their conversion rate and shorten their sales cycle from 22 days to 8 days. In working together we defined the steps in the sales process, measured the effectiveness of each step and purposefully included activities that built trust and credibility in advance of asking for the sale. We then trained the sales team, giving them the tools and support required for success. YOUR CHALLENGE:  Start by documenting your sales process.  Be sure to include what you expect to happen, who is responsible and the purpose for each step in the process. If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079. Please visit www.workingonthebusiness.com to register for our complimentary workshop, 6 Steps to a Great Business, and let’s work together to help your business grow.

The Price is Right

The fastest way to improve your margins is to increase your prices. That’s right – increase price. There are a lot of reasons and excuses I hear from business owners why this may work in OTHER business but this will not work in THEIR business. All of the businesses that I work with evaluate their prices.  The reason this works is because we build a Unique Selling Proposition that communicates the unique value thus compelling the prospect to shift their focus away from price and towards value in the buying decision. YOUR CHALLENGE:  Look at your pricing model and evaluate how you are selling. If you are competing on price – start changing the conversation with your prospects.   If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079. Please visit www.workingonthebusiness.com to register for our complimentary workshop, 6 Steps to a Great Business, and let’s work together to help your business grow.

Measuring Profitability

I started working with a client that has been in business for several years.  As with all new clients we reviewed their margins.  What I found wasn’t unusual.  The pricing and quoting process were appropriate.  However, once the sale was complete the margins were often very tight. In this case we educated the sales team to calculate profitability and shifted their incentives to reward profitability. The result was improved gross margin of 6% over a six month period. Sales incentives are a powerful tool for improved profitability. YOUR CHALLENGE:  Take a look at your pricing tools and quoting process.  If it is limited to one person, prone to errors or time consuming, look for options to simplify and build quality into the process.   If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079. Please visit www.workingonthebusiness.com to register for our complimentary workshop, 6 Steps to a Great Business, and let’s work together to help your business grow.  

Referrals Rock

If you ask a room full of business owners if they’re a referral based business the majority will declare a resounding YES! The truth is that very few have a defined Referral Program that’s run and managed with predictable results.  If referrals are a key element of your marketing plan, then start by answering:
  • What are the triggers to ask your clients for referrals?
  • What is the defined script used to get solid referrals?
  • And how are you incenting and thanking your referral sources.
YOUR CHALLENGE:  Take a second look at your current and potential referral sources, then begin to help each one of them learn more about how to best recommend you. If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079. Please visit www.workingonthebusiness.com to register for our complimentary workshop, 6 Steps to a Great Business, and let’s work together to help your business grow.

Key to Success

There are a lot of theories on what makes one person successful and another less successful. You might think it is where they went to school, the opportunities they were given, the type of business they are in, how smart they are, who they know, or just good fortune. The common denominator among truly successful people is that they work hard. They do what others won’t, and they do it consistently. The key to success is “Hard Freakin’ Work.” Think about it this way – life is a series of base hits, not home runs. It’s about what you do every day to get on base, rather than a swing for the fences approach. Focus your energy on getting on base each and every day, because success is earned one day at a time. One step at a time. One decision at a time. One phone call at a time. One meeting at a time. YOUR CHALLENGE: Setup a daily routine that sets you up for success and start driving base hits in your business every single day.   If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079. Please visit www.workingonthebusiness.com to register for an upcoming workshop and let’s work together to help your business grow.