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Marketing Must Shift
- In the current business environment, core marketing principles remain the same, but your messaging must be relevant to the pandemic situation. Start with empathy. Demonstrate compassion and sensitivity in all the messages you put out there. It’s the right tone to take. Next, visibility is everything, whether your business has pivoted to provide a new service […] Read More
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Pandemic Checklist: Part 3
- This is the third in a series of email messages on managing your small business in the time of the pandemic. Today, we’re focusing on embracing a mindset that enables you to find breakthrough opportunities in a time of crisis. Tip 7: Some Things Don’t Change Pay close attention to what will stay the same. How […] Read More
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Pandemic Checklist: Part 2
- This is the second in a series of email messages on managing your small business in the time of the pandemic. Today, we’re focusing on tips that can help you position your business to be successful despite the uncertainty of future conditions. Tip 4: Get Ahead of the Change Now and in the days and months […] Read More
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Pandemic Checklist: Part 1
- This is not the 2020 you planned for. As a business owner, you have concerns and questions about the economic impact of the pandemic on the business environment. I can’t predict the future, but I can share valuable tips on how to respond to these challenges and ensure your business stays successful. This is the […] Read More
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Leverage the Power of Local Networking Opportunities
- As a small business owner, you might feel isolated at times, but you don’t have to. Chambers of commerce and other local networking groups offer you an opportunity to connect and engage with other business owners in your community, plus provide many benefits that can contribute to your overall business success: Access to expertise and […] Read More
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5 Top Word-of-Mouth Marketing Techniques
- Word-of-mouth marketing is one of the most effective ways to generate awareness of your business and drive growth. According to Nielsen, 92 percent of people trust recommendations from friends and family over any other type of advertising. Word of mouth occurs spontaneously when customers recommend your products or services, but you can inspire and motivate people to […] Read More
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5 Trends To Watch in 2020
- What’s next for small businesses? These five key trends have gained traction among forward-thinking companies and promise to become even more robust next year. Remote workers More companies are offering employees full-time remote or a mixed schedule of at-home and on-site days. Benefits for your business may include higher productivity rates and reduced office space. […] Read More
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How to Create an Effective Marketing Calendar
- Once you’ve done the strategic work of identifying your marketing goals and developing a plan, a marketing calendar can help you organize, schedule and integrate all your marketing activities. The key to getting the most out of this planning tool is to use a calendar that’s tailored to your business and easy to maintain. Here’s […] Read More
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Marketing Mistakes
- If you’re a professional who relies on marketing for business growth, then you’ll want to continue reading. Below is a list of some marketing mistakes that occur often within businesses. It’s important to learn from these errors and stop them from happening. Don’t be guilty of the following: – Forgetting about cell phones. Don’t forget about […] Read More
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Ways to Create a High Performing Team
- What management often forgets, is that both sides of a company need to give and take. The leader and the employee need to work together to achieve great results. Because engaged employees lead to high team performance, a positive company culture is necessary. Ways to create a high performing team: – Build a diverse team. Employees […] Read More
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