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Doing Well by Doing Good
- “We make a living by what we get, but we make a life by what we give.” – Winston Churchill For small companies as well as global enterprises, philanthropy is good for business. But as a small business owner, you have an advantage over big companies because you can create bigger and more targeted impact […] Read More
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Make Virtual Connections More Meaningful
- “Success at anything will always come down to this: focus and effort. And we control both.” — Dwayne ‘The Rock’ Johson Some of us are no longer working remotely full-time, but nearly everyone running a business today is meeting via Zoom or other video conferencing programs at least some of the time. Whether […] Read More
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What’s Your Touches to Sale Number?
- “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” – Thomas Edison When is it the right time to stop pitching someone? When do touches cross the line into being a nuisance? Stalking? How Many Touches Are Enough? There used to be a […] Read More
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Strategize to Succeed in Business
- It’s time to consider your business plan for 2021. I want to share some insights about strategy with you from Brad Sugars’ book, Pulling Profits Out of a Hat that will help you aim high. The title makes business success sound like a magic trick, but in fact the author presents actionable plans to achieve massive growth. […] Read More
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6 Steps to Repeat Business and Greater Profitability
- Regardless of the size of your business, repeat business means higher profitability. Getting existing customers to buy more products and services from you and to buy more frequently not only establishes a loyal base, repeat business provides a steady flow of revenue. While it costs more to market and sell to potential new customers, you […] Read More
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Marketing Must Shift
- In the current business environment, core marketing principles remain the same, but your messaging must be relevant to the pandemic situation. Start with empathy. Demonstrate compassion and sensitivity in all the messages you put out there. It’s the right tone to take. Next, visibility is everything, whether your business has pivoted to provide a new service […] Read More
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Pandemic Checklist: Part 3
- This is the third in a series of email messages on managing your small business in the time of the pandemic. Today, we’re focusing on embracing a mindset that enables you to find breakthrough opportunities in a time of crisis. Tip 7: Some Things Don’t Change Pay close attention to what will stay the same. How […] Read More
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Pandemic Checklist: Part 2
- This is the second in a series of email messages on managing your small business in the time of the pandemic. Today, we’re focusing on tips that can help you position your business to be successful despite the uncertainty of future conditions. Tip 4: Get Ahead of the Change Now and in the days and months […] Read More
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Pandemic Checklist: Part 1
- This is not the 2020 you planned for. As a business owner, you have concerns and questions about the economic impact of the pandemic on the business environment. I can’t predict the future, but I can share valuable tips on how to respond to these challenges and ensure your business stays successful. This is the […] Read More
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Leverage the Power of Local Networking Opportunities
- As a small business owner, you might feel isolated at times, but you don’t have to. Chambers of commerce and other local networking groups offer you an opportunity to connect and engage with other business owners in your community, plus provide many benefits that can contribute to your overall business success: Access to expertise and […] Read More
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