Many businesses have jumped on the bandwagon of collecting client information. If you would like to use this information to drive client behavior, you must first define your specific goal.
- Do you want them to visit or purchase more frequently?
- Are you looking for them to refer your business?
- Or do you want them to sample or purchase another product or service?
Once you have defined your specific goal, only then can you build a campaign calendar that identifies what works for your business.
YOUR CHALLENGE: Review your goals for connecting with your clients. Then look for opportunities to connect with them that are mutually beneficial.
If you would like further information or you have any questions about this blog, you can email me at firstname.lastname@example.org or call 847-739-3079.
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