Many businesses have jumped on the bandwagon of collecting client information. If you would like to use this information to drive client behavior, you must first define your specific goal.

  • Do you want them to visit or purchase more frequently?
  • Are you looking for them to refer your business?
  • Or do you want them to sample or purchase another product or service?

Once you have defined your specific goal, only then can you build a campaign calendar that identifies what works for your business.

YOUR CHALLENGE:  Review your goals for connecting with your clients.  Then look for opportunities to connect with them that are mutually beneficial.

If you would like further information or you have any questions about this blog, you can email me at or call 847-739-3079.

Please visit to register for our complimentary workshop, 6 Steps to a Great Business, and let’s work together to help your business grow.

About the author,

As an ActionCOACH Business Coach from Chicago North Shore, I understand that time is your most valuable asset. Now, I can help you recreate your dreams and vision…and accomplish the goals you first set out to achieve with your business. Ultimately, you will experience a better quality of life because of your commitment to invest in yourself with the help of an ActionCOACH Business Coach and personal mentor.