With the holidays fast approaching, it’s important to start thinking about your holiday marketing plan now.  Here are some tips that may help make this holiday season a more profitable one for your business:

  1. Start a seasonal campaign before everyone else does.  Avoid fighting all the noise.  Get your plan ready to launch before everyone is expecting it.
  2. Don’t reinvent the wheel.  Use holiday marketing materials/ideas from past successful years.  Save the content and reuse it again next year.
  3. Change images and marketing content on your website to promote seasonal events or upcoming holidays.  Add snowflakes or fall foliage to enhance your online presence.
  4. Try to customize your services/products to what your customers need.  Provide these based on the current season or upcoming holiday.  This helps you leverage those limited customer needs that may only come around once a year.
  5. Create a strategy early, to plan out holiday discounts, or create free giveaways to kick off the new year.  These seasonal plans boost sales and are great for business.
  6. Set time aside to start sending personal holiday notes to your customers/clients.  Take this opportunity to connect with your audience so you are at the top of their mind this holiday season.


If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.
About the author,

As an ActionCOACH Business Coach from Chicago North Shore, I understand that time is your most valuable asset. Now, I can help you recreate your dreams and vision…and accomplish the goals you first set out to achieve with your business. Ultimately, you will experience a better quality of life because of your commitment to invest in yourself with the help of an ActionCOACH Business Coach and personal mentor.