In the current business environment, core marketing principles remain the same, but your messaging must be relevant to the pandemic situation.
Start with empathy. Demonstrate compassion and sensitivity in all the messages you put out there. It’s the right tone to take. Next, visibility is everything, whether your business has pivoted to provide a new service or the demand for what you offer has tapered off due to the constraints of social distancing.
Visibility can take various forms:
- Posting on social media
- Creating a community presence as a helper
Now more than ever, it’s important to understand what gives you the best return. In this video, I share my insights on how to shift your marketing strategy for the greatest impact and value.
After watching this video, look at your marketing message and discover opportunities to be more relevant to your customers in this new environment.
If you would like a complimentary coaching session during this pandemic or you have any questions about this blog, you can email me at firstname.lastname@example.org or call 847-739-3079. Let’s work together to help your business grow.