Now you’re ready to start spreading the news — you’re open for business!

One and done isn’t enough: you’ll need to deliver multiple messages and in different ways.

 
People have been away for three months or longer, so it will take time to re-introduce your business to them. Keep your messages relevant, fresh, and appealing, while demonstrating you’re aware of their health and safety concerns. 
 
These to-dos suggest different ways you can communicate with customers to remind them of your re-opening.
 
#5 Re-New with Deals for Days
  • Deals for different target audiences
  • Top 20% of customers
  • First responders
  • Existing customers
  • Come try us put
  • All month long

#6 Re-Think Your Marketing and Sales

  • Help and educate more than benefits
  • Remember fear and worry
  • More steps and it may take longer
  • More video, especially testimonials
  • Customer centric – more questions
  • Build database and relationships

#7 Re-Opening Announcements

  • Build up excitement
  • Announce every step
  • Announce every team member
  • Announce every deal
  • Announce your dates
  • Whatever it is ANNOUNCE IT …

If you would like a complimentary coaching session during this pandemic or you have any questions about this blog, please send me an email.

About the author,

As an ActionCOACH Business Coach from Chicago North Shore, I understand that time is your most valuable asset. Now, I can help you recreate your dreams and vision…and accomplish the goals you first set out to achieve with your business. Ultimately, you will experience a better quality of life because of your commitment to invest in yourself with the help of an ActionCOACH Business Coach and personal mentor.

×
Zoom