Once you’ve done the strategic work of identifying your marketing goals and developing a plan, a marketing calendar can help you organize, schedule and integrate all your marketing activities.

The key to getting the most out of this planning tool is to use a calendar that’s tailored to your business and easy to maintain. Here’s what you need to know to create a marketing calendar for maximum impact.

What’s the purpose a marketing calendar?

It’s a schedule for all your marketing activities over a specific period of time, usually one year.

Why use a marketing calendar? 

  • Brings together all your marketing activities in one place
  • Ensures your marketing efforts align with key dates, holidays and seasons
  • Improves your planning and budgeting process

How to create a marketing calendar: 

  • Design your own format, find a template online or use a calendar or spreadsheet software. 
  • Determine whether you want to organize activities by day, week, month or season.
  • Add holidays and any national awareness days that are relevant to your business and customers. 
  • Enter dates for your planned marketing activities, including paid advertising, mailers, email campaigns, live events, social media, etc.
  • For each entry, consider including: Target Audience, Number of Potential Customers Reached, Budget, Actual Cost, and Results

Using a customized marketing calendar will help ensure you carry out all your marketing plans and don’t miss out on any opportunities to deliver offers and messages to your customers.

YOUR CHALLENGE: Review your marketing activities and summarize the details, timing and content into a marketing calendar.

If you would like a complimentary coaching session or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079. Let’s work together to help your business grow.

About the author,

As an ActionCOACH Business Coach from Chicago North Shore, I understand that time is your most valuable asset. Now, I can help you recreate your dreams and vision…and accomplish the goals you first set out to achieve with your business. Ultimately, you will experience a better quality of life because of your commitment to invest in yourself with the help of an ActionCOACH Business Coach and personal mentor.

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