All businesses should be using lead generation strategies to better meet the needs of their target audience.  To do this, you first have to create captivating content and then use that content to convert visitors to leads.

When visitors come to your website, you need to capture their email address.  But just asking for an email address is kind of like saying “We are going to spam you.” Instead, you want to give them something of value in return for their email address.  Some examples are:

  • A free trial
  • A free webinar
  • A free ebook
  • A free whitepaper
  • A free set of tips

Here are some other lead generation ideas that can help prospects instead of pushing them to buy from your company:

  • Create help videos to solve common problems
  • Provide quizzes as a creative way to learn more about them
  • Create a worksheet that simplifies a process
  • Provide a list of useful tools or helpful resources
  • Compile examples or case studies for them to learn from
  • Host a contest or a giveaway
  • Create an email course the includes in-depth topics
  • Provide a checklist for them to download

The main goal is to “exchange” something of value with your audience for their email address, so you can continue to provide support again and again, in hopes of them remembering your brand and eventually turning to you to solve their problems!

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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

About the author,

As an ActionCOACH Business Coach from Chicago North Shore, I understand that time is your most valuable asset. Now, I can help you recreate your dreams and vision…and accomplish the goals you first set out to achieve with your business. Ultimately, you will experience a better quality of life because of your commitment to invest in yourself with the help of an ActionCOACH Business Coach and personal mentor.

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