Marketing Mistakes

If you’re a professional who relies on marketing for business growth, then you’ll want to continue reading.  Below is a list of some marketing mistakes that occur often within businesses.  It’s important to learn from these errors and stop them from happening. Don’t be guilty of the following: – Forgetting about cell phones.  Don’t forget about mobile users.  If you have a website, it should be optimized for mobile devices.  If it’s not, you’re essentially turning away customers. Everybody has a cell phone these days.  Make sure you take advantage of that! – Not marketing using videos.  Engaging customers and capturing their attention is what video content marketing is perfect for.  Advertise your business through videos.  Your competition is probably doing it.  Don’t get left out. Create a business YouTube channel and start recording! – Spamming.  Are you sending out emails to those who haven’t given you permission?  Are your emails helpful, educational, and/ore relevant?  Consider segmenting your lists so each subscriber gets exactly what they want in their Inbox. – Not having a call to action.  Do you have a goal for your readers?  Do you expect your customers to do something specific when they land on your website, or get an email from you? If you don’t have a clear call-to-action, potential buyers will get distracted or feel misled.  And you’ll miss the sale.  Always clarify what you want them to do! rsz_2018-headshotActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Common Startup Challenges for Entrepreneurs

As startups are established, entrepreneurs often struggle for many reasons.  They either push through the challenges and succeed, or quit early on.  Every entrepreneur knows there will be obstacles.  Some of those are anticipated, some are not.  The best way to overcome them is to be prepared. Here are some challenges startups face:
  1.  Capital:  If entrepreneurs don’t have money to put into office space, products, or marketing, then they’re not going to get very far.
  2. Time:  If entrepreneurs don’t manage their time, everything will be put off and the company will stop growing (or not grow at all).
  3. Comfort Zone:  If entrepreneurs don’t put themselves beyond their comfort zone, they may miss opportunities that will make their startup thrive.
  4. Coach: If entrepreneurs don’t have a coach, they may not have the proper person to lean on when major decisions have to be made.
  5. Marketing:  If entrepreneurs ignore proper marketing channels, sales won’t grow and their startup will not survive.
  6. Plan: If entrepreneurs don’t have a plan in place, they may not be ready for the unexpected, which can cause their startup to go under, quickly.
Entrepreneurs need to be prepared for these challenges, and many others.  The key take-away from this is to plan ahead, have the right people by your side, and be ready for anything that may come your way. rsz_2018-headshotActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Whatever your goals are – ActionCOACH can help

Congratulations! Because of your relationship with PJ Weiland – you and your business may be eligible to receive a complimentary coaching session from the world’s number 1 business coaching firm – ActionCOACH. However, before we can best help you and your business, we need to ask some questions first. Please know that your answers will be held in the strictest confidence and not shared with anyone. If you don’t know an answer … feel free to skip it. And don’t feel bad about it either. Our experience shows that most business owners don’t know the answers to EVERY question in our questionnaire. It should take you no longer than 10 minutes to complete this questionnaire. After you complete the form – a qualified ActionCOACH will contact you to set up a time to discuss your answers and provide you with a 1 hour coaching session – giving you practical, easy to implement and proven business strategies that will make a difference in your business straight away. Whether you are looking for ways to grow the profit in your company or methods to attract high performing team members – we can help! Perhaps you just want to know how you can attract more new customers or have your existing customers spending more! Or you might just want the chance to take a well deserved break without worrying about the business when you are gone! We have helped more than 100,000 business owners just like you throughout the world. CLICK HERE to start the QUESTIONNAIRE rsz_2018-headshotActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

How to Generate New Ideas (Innovative Thinking)

Where do you seek out inspiration?  How do you keep new ideas flowing?  Are you full of outdated ideas?  Are you settling into a familiar rut? If you’re getting stuck and are actively seeking new ideas, then you’ll want to read the following helpful tips. 1 – Go meet people.  Talking to new people who don’t think like you and who don’t know how you think can freshen up your brainstorming process.  Attend networking events or learning seminars.  Talk to people outside your industry. 2 – Involve your customers.  Since new products or services are often initiated by customers’ problems, involve those customers in your brainstorming sessions. 3 – Travel to different places.  A new adventure may bring forward certain opportunities that will allow you to come across a new idea that may be a big deal back home. 4 – Reinvent an existing idea.  Perhaps an already existing idea can be improved upon.  Take it a step further and offer something more to your customers than the present industry is offering. 5 – Focus on your own goals.  Look around during the day and you might come across several challenges that take a long time or a lot of effort to complete.  You may establish new ideas to solve your problem(s). As a business owner, you’ll need to open yourself up to new avenues and give your brain the time and space it needs to generate new ideas! PJ's New Pic (smaller)ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.
 

Improve Your Communication Skills

Communication is one of the key’s to developing a successful business.  To communicate effectively, there are a few tips you should follow.  These will provide clarity and effectiveness to your daily communication. 1 – Actively Listen.  Pay attention when the other person is talking.  Don’t interrupt them.  Repeat back to them what you’ve heard.  And provide feedback when they are finished. 2 – Actions speak louder than words.  Be aware of your body language around others.  Eye contact, facial expressions, and gestures tell a lot about someone. 3 – Read more.  Boost your vocabulary and improve your communication skills by reading books, newspapers, or blogs. 4 – Write often.  Your verbal communication can improve by practicing your writing skills.  Write a blog post or start a journal. 5 – Ask Questions.  If you don’t understand something, don’t be afraid to ask.  It shows interest and keeps a conversation going.  It also helps with small talk. 6 – Manage your stress.  Keep calm or use humor in your conversations.  Exercise and drink a lot of water.  Managing your stress level (and anxiety about communication) is very important. Communicating effectively take a lot of practice.  Try and work the above tips into your work week, and see how your quality of life at work and at home improves. PJ's New Pic (smaller)ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

How to Improve on Productivity as a Leader

Strong management is key to a successful company.  And employees thrive with powerful leaders.  So, it’s worth investing time and resources into developing effective leadership skills. Becoming a masterful leader takes time, but there are some things you can do right now to better yourself in your leadership position. Here are a few ways to increase productivity as a leader: 1 – Set clear goals and expectation for each quarter – this ensures that your employees agree with and understand their objectives. 2 – Take advantage of organizational tools – this way you have the infrastructure in place to support your work, and the rest of your team will follow. 3 – Schedule Short Meetings – long meetings are boring and take up too much of your team’s valuable time.  Schedule 10-15 minute meetings and you’ll be amazed by how much time you’ll save. 4 – Become closer to your team – this will allow you to communicate with them more effectively. 5 – Write everything down – take notes at meetings so you can prioritize your responsibilities and have less of a chance to forget important details. These small chances to your schedule can help you lead a more productive team. PJ's New Pic (smaller)ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Time Management for Achieving Goals

Time management is an effective skill that helps you reach your goals in work and all through your life.  The important thing to remember is that it’s not about how much time you have…it’s about how effectively you manage it. If you want to start setting and achieving your goals, you need to seriously avoid distractions and bad habits.  You will have to focus on working hard instead.  So, you’ll need to find a good time management system and stick with it.  Pay attention to how you use your time, and you won’t fail to achieve your long-term goals. Stay balanced.  Follow a system that will help you get things done…one where you can prioritize work, family, and personal time. Here are some helpful time management tips:
  1.  Make sure your goals have a powerful meaning for wanting to achieve them.  If they don’t, then you could fall off track.
  2. Use the four quadrant time management system.  Decide between urgent and not urgent activities, and important and not important activities.
  3. Record your time in a journal for at least a week.  How was your time used?  Was time wasted?  How does this time fit into the four quadrant system?
  4. Tackle your biggest tasks in the morning.  This will give you the biggest momentum to help you through the rest of your day.
  5. Remember the 80-20 Rule.  80% of the efforts comes from 20% of the results.
  6. Develop good habits and get rid of bad ones.  Focusing on good habits allows you to get better at managing your time, making other good habits develop easier!
  7. Take frequent breaks while working.  Work for 1 hour and break for 15 mins (if you can).  Go for a short walk or meditate during that time.  You’ll have more energy and you’ll focus better when you return.
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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Benefits of Business Coaching

Business owners often wonder if working with a business coach is beneficial to their business.  Is investing in a business coach really worth the cost? Here are a few reasons to hire a business coach: – Business coaches support their clients, helping them work out challenges and giving them more confidence.  Confidence is invaluable in business. – Business coaches include exercises and activities around personality, culture, and leadership styles.  They empower workers to better understand themselves and the people they work with. – Business coaches give an objective point of view and can quickly identify problem areas that perhaps their clients can’t see.  They push owners out of their comfort zones so they can take their business to the next level. – Business coaches provides another set of eyes that can draw on experiences with other clients, to reveal blind spots within the business. – Business coaches ask their clients questions that challenge them to think critically about their business. – Business coaches help their clients decide which issues are worth fighting today and which ones are not worth worrying about until later. – Business coaches are available to all employees, making them feel progress towards a goal and helps them grow within the company.  Employee retention then goes up. – Business coaches help their clients plan their finances in a smart and beneficial manner, helping them make the best financial decisions for their company. PJ's New Pic (smaller)ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Strategic Alliance and Your Business

What is Strategic Alliance? An agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This strategy provides more flexibility than a joint ventures because the involved parties do not need to merge any assets or funds in order to proceed. Benefits: – Your strategic alliance gives you instant endorsement and credibility – You gain access to the networks of your partners through their database of customers, members, or employees – You develop a referral partnership – You associate your business with another established brand – You decrease your overall marketing costs, while expanding your reach – You position yourself as the specialist (expert) in your niche through the endorsement of your strategic partner to their network – You learn from other businesses regarding what has been successful for them in the past Here is some great advice when it comes to alliances: – Create a solid business plan backed up by a detailed contract – Define metrics for assessing the value your alliance delivers – Seek common ground with your partners – Establish formal systems and structures Here are some principles that complement the conventional advice above: – Focus less on defining the business plan and more on how you’ll work together – Develop metrics pegged not only to alliance goals, but also to alliance progress – Instead of trying to eliminate differences, leverage them to create value – Go beyond formal governance structures to encourage collaborative behavior – Spend as much time on managing internal stakeholders as on managing the relationship with your partners
Source Credit:  https://en.wikipedia.org/wiki/Strategic_alliance Source Credit:  https://hbr.org/2007/11/simple-rules-for-making-alliances-work
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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Leadership Styles in Entrepreneurs

With the start of the New Year, many entrepreneurs want to work on themselves and their businesses even more than the previous year.  One way they do this is by learning their value to ensure future success in their company.  Some business owners define themselves as a certain type of leader.  But, when they take a leadership assessment, they often realize they are a different type of leader altogether.  Knowing your leadership style can make a huge different in your company’s success. Here are a few leadership styles for your review:
  1. Directive – an approach that relies on “orders” rather than providing direction. This is not the best approach when managing people.
  2. Visionary – an approach that relies on context to convey a bigger picture to project the future.  This is great if the leader can clearly explain the vision of the company and demonstrate actions to align with that vision.
  3. Affiliative – an approach that focuses on people and relationships, creating trust and harmony within the business.  This style gives attention to individual needs, not making their results a priority.
  4. Participative – an approach that generates new ideas and solutions from a team. This style believes that teams make better decisions than individuals do.
  5. Pacesetting – an approach of leading by example.  This style has high performance standards and are reluctant to delegate due to possible unsatisfactory results from others.
  6. Coaching – an approach that identifies strengths and weaknesses, with the end goal of helping individuals meet their professional goals.  This is usually the more effective leadership style in the long term.
Remember, leadership is a process.  It requires feedback from all involved, which helps the leader learn more about themselves and move forward toward success. PJ's New Pic (smaller)ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.