How to Reach Your Audience

When running a small business, it’s best practice to develop a solid marketing strategy.  One of your main goals is to rise above the competition.  You not only want to reach your target audience, but you want to appeal to your niche customers so you get more out of your marketing plan. We all know that it’s best to stand out as the number one expert in your field.  That is why it’s extremely important to start with your niche customers.  You want to focus on a tight market so you can reach new leads faster, with a higher chance of turning them into buyers. Here are some tips to reach your target audience:
  1. Find out what value your business brings to your customers.
  2. Identify how much customers spend with you, and how often.
  3. Send surveys on a consistent basis for feedback to make improvements.
  4. Track the activity of your top competitors to find the value they provide their customers.
  5. Reposition yourself in the market by re-branding or adjusting pricing, if needed.
  6. Update your marketing plan to reflect any changes in customer spending.
Remember that building relationships with, and listening to, your customers not only gives you the opportunity to find that specific niche, but it provides your business with the opportunity to grow.  Don’t let your business get stuck, or lost in the shuffle. Consistently make changes based on what your audience wants and needs.  Rise above the rest and STAY the expert in your field. PJ's New Pic (smaller) ActionCoach-logo
YOUR CHALLENGE:  Find 1 competitor and study their marketing strategies.  Do you see any differences from your current marketing plan? If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

The Fear of Failure

When it comes to our businesses, many of us have been so afraid of failing at something that we decided not to try it at all.  That fear of failing can be immobilizing.  That same fear stops us from doing things that can move our business forward to achieve our goals. If you view fear as a learning experience, the mistakes made will help you to make better decisions for your business.  There are many opportunities ahead and you’ll miss them if you let your failures stop you. Failures also allow us to learn things about ourselves we never knew before, like how strong we are, or how determined we are, or how effective our motivation can lead to greater business success.  Valuable insights can come after a failure.  Accept and learn from them! One trick to overcome the fear of failure is to set goals.  Goals help us define where we want our business to go.  If we tackle them with fear, we are most likely not going to take any chances.  So, don’t set big goals.  Set small goals.  Setting small goals can give you “tiny wins” to increase your confidence.  This confidence boost will help you set more goals, or bigger goals, without the huge fear of failure ahead.   And you’ll see a difference in yourself and your business. PJ's New Pic (smaller) ActionCoach-logo
YOUR CHALLENGE:  Set 2 small goals each month for 6 months.  After 6 months, start setting larger goals.  Have some of your fears of failure subsided? If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Should you seek out a business coach?

Congratulations…you are now a proud business owner!!  Now, do you know how to stay alive as a newfound entrepreneur? All new business owners eventually become stagnant…showing no activity, having no flow! Don’t let this stop you from achieving your dream as a SUCCESSFUL entrepreneur. A business coach will dedicate their attention to YOU.  They will help you move from where you are in your business to where you want to be.  They do this by focusing on your goals. Don’t have a clear vision?  Not sure what you’re fully capable of?  You might need someone to push you outside your comfort zone.  Yes, a business coach will do that! Some reasons why you should consider a business coach: 1.  To help you develop long-term and short-term goals and strategies 2.  To improve your business in areas that you might have overlooked 3.  To help you grow the profit in your company 4.  To help you attract high performing team members 5.  To help you attract more new customers or have your existing customers spending more 6.  To teach you how to take a well-deserved break without worrying about the business when you’re gone. Whatever your goals are, a business coach can help!  Consider taking that leap and consult with a business coach to find out the possibilities for your success are endless! PJ's New Pic (smaller)  ActionCoach-logo
YOUR CHALLENGE:  Attend 1 local business coaching workshop this year.  Then consider working with a business coach to help build your business! If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.bestchicagobusinesscoach.com. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.workingonthebusiness.com. Let’s work together to help your business grow. 
 

Getting Permission

These days – “Forgiveness, not Permission” – no longer applies in Marketing. We have evolved marketing to the primary focus of creating a conversation with our target market. The days of mass marketing or spraying and praying are all but gone. We know today that relationships only grow in value if they are built on a foundation of consumer permission and attention that we earn by delivering quality products and services and through engagement. In order to engage our target market, it is necessary to get permission from them to communicate with them and eventually sell to them. Seth Godin, the master of marketing, defines permission marketing as anticipated, personal and relevant.
  • Anticipated – because you have created a relationship where people are looking forward to hearing from you
  • Personal – because you have gathered insights and information about your customer that you are able to tailor the messages so that they are directly related to the individual
  • Relevant – because the marketing and messages are specifically about something the prospect has overtly or covertly expressed an interest in
So that may be easy to say, but harder to do. Here a few tips that will move you closer in that direction:
  • Know your database. Segment your database to be able to talk to the different needs and different points of view. The conversation you have with casual acquaintances should be different from those who have invested in getting information or how you communicate with potential referral partners will be different than those who will directly use your products or services.
  • Give value first. Find ways to give first, whether it be great information, analysis, or sample products. It doesn’t matter, but give, give, give and look for signs of engagement before selling anything.
  • Honor the Permission. Recognize that you have been granted permission, yet at any time that permission could be revoked. Similar to the fable of Scheherazade (I leave you to look that one up), you need to always give them a reason to stay connected.
YOUR CHALLENGE:  Take a look at your database and find ways to keep them entertained, educated and engaged.   If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079. Please visit www.workingonthebusiness.com to register for my complimentary workshop, 6 Steps to a Great Business, and let’s work together to help your business grow.