Summer Marketing Ideas

It’s now Spring, but Summer is right around the corner.  It’s time to start thinking of marketing strategies to boost your business.  You’ll want to keep your customers engaged during the Summer months. Here are a few strategies to consider: Remember Holidays:  4th of July, Labor Day, and even Back to School are all great promotional occasions for businesses.  A themed email campaign is a great way to promote special sales or events you’re having. Think Local:  Sidewalk sales, street fairs, block parties, and festivals are all great Summer events for businesses to sell their products.  Social channels are often used for these kind of events, which gets businesses more followers as well. Host Your Own Event:  Consider hosting an event for your regular customers. Maybe create a Summer themed party.  And since school is out for the kids, think about doing something especially for families. Summer Giveaway:  People love free products.  So why not design a Summer themed giveaway package, complete with sunscreen, amusement park tickets, and a gift-card to your business!  This is a great way to get new customers!! Irsz_2018-headshotActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

The Value of Happy Customers

The fact is, happy customers are repeat customers.  But, even the best customer service can slip up at some point.  If you get angry customers, it’s important to come up with a solution to make them happy again!  It’s not right to treat these customers as a distraction, or to apologize but take no meaningful steps to make things right.  What’s important is to re-evaluate how you treat your customers and use the following tips to turn unpleasant moments into memorable ones: 1 – Always listen to your customers.  Read their body language.  Listen to their tone of voice and study their facial expressions.  Talk without interrupting.  If you know how to read and respond to the many different kinds of customers you have, you’ll find it easier to make them happy. 2 – Show your customers you understand.  If a customer complains, they usually just want somebody to understand their perspective and who cares about how they feel.  Providing an emotional connection with them will go a long way in making them happy. 3 – Make things right.  Don’t start blaming others or get upset at yourself.  Simply apologize and accept responsibility.  Find a way to make things right with that unhappy customer.  You want to leave a positive impression, not a negative one. Remember that the cost of losing a customer’s business is likely going to be worse than the cost of making them happy.  Look at it as an investment, not an expense. PJ's New Pic (smaller)ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Quick Customer Service Tips

Want to learn how to beat your competition and grow your bottom line? Through delivering a world class customer experience.  Here are some quick customer service tips that every business owner should carve out time to work on:
  1. Respond to your customers.  Don’t just listen, but respond to what they have to say, every time.
  2. Listen to Social Media. The feedback is crucial, so listen and take the time to respond authentically.
  3. Let multiple employees be part of a conversation.  Allow more than one person to work on a customer’s issue, to show the customer they are really important.
  4. Promote teamwork within the company.  This is extremely important when things go wrong, so work together to make things happen.
  5. Give employees freedom.  Giving your staff freedom to provide great customer service is very gratifying for them, and they’ll actually do it too.
  6. Embrace negative feedback.  Turn the negatives into a positive whenever you can.
PJ's New Pic (smaller) ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Customer Appreciation

Everyone likes to feel appreciated, including your customers. There are ways to prove your appreciation and to make them feel good about your business.  Here are some tips on how to make your customers feel valued.
  • Anyone within your company who regularly interacts with certain customers, they should remember them by their name. If it’s over the phone or in person, the small gesture of speaking to a customer and using their name every time will tell them that you value them.
  • Invite your regular customers to special events.  Show them that you appreciate their business.  Invite them to an after-hours sale or give them a special discount on items they regularly purchase.
  • Support your customers by telling others about their business (if they have one). Refer your customers to them.  They may reciprocate and refer some of their customers to you.
  • Always keep and deliver on your promises to your customers.  Say what you mean and mean what you say.  Don’t back out at the last minute or forget that you made a promise in the first place.  You want them to feel valued and special. Make that extra effort to go that extra mile.
  • Ask your customers for their feedback.  Ask them for suggestions and ideas.  They love your business and probably want to help you continue to succeed.  And, asking them for help makes them feel valued and special.  Everyone likes that.
PJ's New Pic (smaller) ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

Relationship Building Business Strategies

Making your business indispensable is a vital key to your marketing success.  Relationship building can add value to your business, enhance your brand, and position yourself against your competition. Do you want your business to become a valuable resource?  Follow these relationship-building strategies: Communication:  Send frequent messages focusing on helpful, valuable information that will keep prospects engaged and wanting more. Rewards:  Reward your best and most profitable clients by offering a them a loyalty program.   Events:  Provide opportunities for you and your employees to interact with your best clients. Try something along the lines of a customer appreciation event. Feedback:  Listening is often more important than telling, so ask for feedback from your clients.  Knowing they are “heard” enhances their relationship with your business. Support:  Provide superior customer service.  Strong support helps build repeat business. PJ's New Pic (smaller) ActionCoach-logo
If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

8 Tips to Work Toward Customer Satisfaction

Let’s face it…good customer service skills help everybody.  A satisfied customer is a very valuable asset to your business.  Here are some easy tips to remember, so you can provide excellent customer satisfaction.
  1. Make your customers feel welcome with a positive and warm attitude.
  2. Listen to your customer’s needs.
  3. Smile a genuine smile, to allow your customer to feel at ease.
  4. Never lie or make up an answer…know your business.
  5. Make sure you can follow through with your word…don’t promise what you can’t deliver.
  6. Give your customers something to remember you by.  Be helpful.  Be polite.  Be positive.
  7. Don’t judge a book by it’s cover. Give all your customers attention.
  8. Always give your customers more than what they expect from you.
Remember, kind words cost little but are worth a great deal.  Support your business by keeping your customers happy.  The quality of your customer service will never exceed the quality of the people providing it.  It can be a dynamic aspect of your entire business.  So do it well. PJ's New Pic (smaller) ActionCoach-logo
YOUR CHALLENGE:  Practice at least 4 of these every day.  Do you see higher customer satisfaction? If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.actioncoach.com/pjweiland. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

How to provide the best customer service

-Ideally, you need to have a life that's congruent and harmonized. (2)There is a false belief out there that being available to your customers 24/7 is the best service you can provide.  For some reason, professionals believe they should be available to their customers at all times, take their calls immediately, always see them when they appear, and be there at the drop of a hat.  This is actually a recipe for disaster.  Here is why… It’s dysfunctional to make yourself available anytime, day or night.  Actually, it’s impossible. Ideally, you need to have a life that’s congruent and harmonized.  You need to get a good night’s sleep.  You need to exercise, relax, and eat healthy.  You need clarity around your values and your daily activities need to be aligned with those values. I bet you’re wondering this:  “My customers expect me to be available when they need me. People don’t like to be put off.”  You believe that if your customers want it, they want it NOW.  You believe that by being available to them 24/7, you stay ahead of your competition in a competitive market. I ask you this:  Are you Superman?  Are you a machine?  Even machines need downtime for maintenance.  And cell phones need to be charged.  Well rested, fit, and happy people provide the best customer service. Now you’re probably thinking:  “How can I change?  What about my spouse, my children, my friends…they all expect me to be there for them when they need me.”  This is a great response.  Here’s the thing…you have taught them all to expect you to be there 24/7.  It is now time to re-educate everyone!!  But you must start with YOU! Step 1:  Define your values and what is most important to you. Step 2:  Create a few simple rules and habits that will support those values. Step 3:  Schedule some great conversations with your family, friends, and customers. The purpose of the conversations is to create agreements on how you can best serve and relate to them, without make them upset or hurting their feelings.  And you must include a clean understanding of your limitations and availability.  The result will bring better customer service, and a better YOU! PJ's New Pic (smaller)  ActionCoach-logo
YOUR CHALLENGE:  Set a goal (timeline) for yourself when it comes to re-defining your values. Consider the conversations you need to have with others to get to the result! Is your goal reasonable?   Can you create a better YOU? If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.
For your complimentary business coaching session visit, www.bestchicagobusinesscoach.com. Build a Business image 3 (small title) To register for our complimentary workshop, How to Build a Business you can Sell, visit www.workingonthebusiness.com. Let’s work together to help your business grow. 

Dangerous Discounting

Motivation-Picture-Quote-Failure-and-Success It seems that everyone is focused on price. It seems that everyone wants a deal. The larger retailers spend a ton of money promoting in the media and it would seem that because of this we are all required to do the same. You’ll hear them say, “Don’t worry, we’ll make it up on volume.” Don’t be fooled by this. The fact of the matter is that most businesses on average return about 10 percent on sales before tax. This means that after deducting the cost of the goods or services sold and all expenses incurred in running the business, there is 10 percent of the original sale price left as your profit. So if you discount say by 10 percent then the 10 percent you are giving away is the same 10 percent you would have made in profit. So typically, a 10 percent discount will leave you with no profit. Here is another example to demonstrate the dangers of discounting. If your present gross margin is 30 percent and you give a 10 percent discount, you need to increase your turnover by 50 percent to make the same amount of profit. Discounting is not always bad.  If you have obsolete or seasonal stock or specific cash flow requirements this can be used as a specific strategy, however, there should be specific cut-off points when using these strategies.  When planning the profit for a particular product be sure to calculate how much you plan to sell at full price and how much you plan to sell at a discounted price for the lifetime for the particular product. Many smaller retailers will discount because their competitors are and not really consider what it might be costing them.  One of the main reasons small businesses discount is to acquire customers.  It is far more profitable to work out some clever marketing strategies than to discount for this reason. In reality, experience shows that most customers attracted to a business through discounting, rarely if ever comes back again. Discounting in business should be dealt with very carefully.  Because it is so prevalant, business owners get trapped into thinking that it is a legitimate and profitable strategy and are often the worst offenders within an organization. Clearly there is more to it than meets the eye and it should be used with eyes wide open. PJ's Pic  ActionCoach-logo
  YOUR CHALLENGE: The next time you are inclined to discount, stop and review the profit margin and look for other marketing strategies that will create the same effect without impacting your bottom line. If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079. For your complimentary business coaching session visit www.bestchicagobusinesscoach.com. To register for our complimentary workshop, 6 Steps to a Great Business, visit www.workingonthebusiness.com.  Let’s work together to help your business grow.

Time, Energy and Money

I have never met a business owner that didn’t want to save themselves: Time, Energy and Money. If you are looking for the fastest way to become more efficient in your business, then you need to implement systems and processes.  As I tell my clients systematize the routine, humanize the exceptions. By implementing checklists, improved forms, defining roles and responsibilities, and mistake proofing the process – you will increase your capacity without adding headcount. YOUR CHALLENGE:  Start looking at the most common activities that you and your team are involved in – then build a checklist of those activities required to exceed customer expectations along with timelines and responsibility.   If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079. Please visit www.workingonthebusiness.com to register for our complimentary workshop, 6 Steps to a Great Business, and let’s work together to help your business grow.

The Eyes Have It

Eye contact is something that we don’t think a lot about until we experience too much or too little. Eye contact is a very powerful communication tool that can be easily overlooked. Positive eye contact, which usually occurs 70-80% of the time, can convey genuine interest, a sense of connection or empathy, and sincerity. When we make meaningful eye contact with our prospects and clients it accelerates the trust level and builds a deeper connection that allows us to get to know them better, which results in better customer service. It’s a fact that people show more positive eye contact to those who smile at them more often. If you are looking to keep other’s attention, a smile might just be the way to keep their focus. In today’s world, we are distracted by our phones, text messages, emails, and other alerts that take us away from maintaining positive eye contact. We also live in a world where more and more is accomplished on the phone or online, and in person communication is not always possible. We have all attended networking events where someone we are talking to is looking over our shoulder, watching the door, or perhaps we have been guilty of such ourselves. If charisma is about presence, power and warmth – then it is important to stay present. Be present with the person you are engaging. Eye contact is the biggest indicator of presence. YOUR CHALLENGE: Make an effort to look people in the eye, when speaking and when listening, and notice the deeper connection that you make and the better listener you become.     If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079. Please visit www.workingonthebusiness.com to register for our complimentary workshop, 6 Steps to a Great Business, and let’s work together to help your business grow.