As a small business owner, you might feel isolated at times, but you don’t have to. Chambers of commerce and other local networking groups offer you an opportunity to connect and engage with other business owners in your community, plus provide many benefits that can contribute to your overall business success:
Access to expertise and experience: Members of a chamber face many of the same issues you do and can offer advice or join forces to find solutions to shared challenges.
Meet Prospective Customers: Through networking events, you’ll have the opportunity to introduce your business to a wider circle of contacts and generate leads.
Exercise Marketing Muscle: The financial resources of a chamber allow it to develop advertising, marketing and promotional efforts that have wider reach and more impact than the marketing efforts of a single member.
Enjoy Special Offers: Chamber membership benefits often include discount rates on products and services offered by member businesses.
Make a Difference: From fundraising to sponsoring community events to organizing food drives, the combined membership of a chamber makes a bigger impact than a single business in giving back. Participating in a service event or program is an effective way to let your customers know you care about the community.
For many small business owners, joining more than one local networking group makes sense. That’s because one group may not address all their needs.
A chamber of commerce, for example, provides exposure to a broad mix of business sizes and types. On the other hand, a special interest or niche group focuses on a single aspect: a product, service or industry category; a geographic-based commercial or entertainment district; or gender-based groups, such as women business owners.
By joining multiple groups, you’ll meet a cross-section of all the businesses in your community and connect with business owners aligned with your specific business interests.
YOUR CHALLENGE: Take inventory of the networking opportunities in your area. Explore several of them, then make a commitment to expand your network.
If you would like a complimentary coaching session or you have any questions about this blog, you can email me at firstname.lastname@example.org or call 847-739-3079. Let’s work together to help your business grow.