For 2019, you’ll want to get creative with your marketing ideas.  Your ultimate goal is to attract new customers.  Business owners really need to think outside the box when it comes to getting people’s attention.

Here are a few different marketing ideas to consider using this coming year:

Have contests and giveaways.  Everyone loves to WIN.   Don’t ask too much from your followers in order for them to enter.  Focus more on how you’re getting others to participate.  Focus less on what you’re giving away.  But make sure to align your prize with your target audience.

Use attention grabbing images.  The images you use in digital marketing must tell others what your company is all about.  People should want to click on it because it’s captured their attention.  Put time into these graphics.  The ideas is to hook them before they even visit your website.

Post more pictures and videos on social media.  Give your audience a better idea of who you are and what your business is all about, behind the scenes.  This shows off the authenticity of your business, and allows you to build relationships through engagement.

Create a company blog.  People turn to the Internet to find engaging content.  They want value.  Your goal is for them to visit your website and click on your blog, to find answers to their questions, and to gain real value from your expertise.

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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

About the author,

As an ActionCOACH Business Coach from Chicago North Shore, I understand that time is your most valuable asset. Now, I can help you recreate your dreams and vision…and accomplish the goals you first set out to achieve with your business. Ultimately, you will experience a better quality of life because of your commitment to invest in yourself with the help of an ActionCOACH Business Coach and personal mentor.

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